Grab your most creative “cup” and fill it up for only $2.50 on April 10 and 11
Surrey, BC (April 6) – 7-Eleven Canada is welcoming summer early with the return of the immensely popular Bring Your Own Cup (BYOC) Day, featuring the fan-favourite flavour: Fanta Blue Raspberry and of course classics like Crush Cream Soda. On April 10 and 11, 7-Eleven Canada customers can use their creative whimsy to unlock value by bringing in an inventive “cup” to fill to the brim with their preferred Slurpee® beverage. The event is the first of many Slurpee celebrations to come this year, as the famous beverage turns 60 this summer.
New this year, Canadians can also tune in to @SlurpeeCanada’s BYOC Day TikTok Live, where 7-Eleven® store at 980 Islington Ave in Etobicoke, ON will share the action happening in real-time and GTA customers can see their creative cups featured. To up the ante, every 10 minutes, a poll will be issued allowing lifestream viewers to participate in the fun for the chance to win 7Rewards prizing.
“Bring Your Own Cup Day is the silliest time of year for us, but it’s also the day we feel most connected to our customers and communities,” says Marc Goodman, Vice President and General Manager of 7-Eleven Canada. “People arrive at our stores bursting with excitement. They bring the most creative cups they can find, from vases and pails to pots and trophies. Being able to now watch the joy unfold live on TikTok is an added layer of fun.”
The participation rules are simple. The “cup” can be any item, but it must:
- Fit within 26cm diameter when full.
- Be food-safe and clean.
- Be water tight/leak proof.
Customers who come in store to fill their cups can also enjoy wings for just $0.89.
Last year over 60,000 Slurpee “cups” were filled on BYOC Day. 7-Eleven Canada customers have brought beverage vessels of all kinds, ranging from blenders and kettles to bowls and cooking pots.
Since the 1960s, Canadians have been in love with Slurpee beverages. Most notably, Canucks love to mix and match their flavours, rarely choosing just one to enjoy at a time. As for the most enthusiastic Canadians? Winnipeg remains the Slurpee Capital of the World, sipping more Slurpee drinks annually than any other place on the planet.
