Eligibility: The Coca-Cola X FIFA World Cup 26™ Contest (the “Contest”) is open only to legal residents of Canada who (at the time of entry): (i) reside in British Columbia, Alberta, Saskatchewan, Manitoba or Ontario; (ii) are the legal age of majority or older in their province of residence; and (iii) are (or become) a registered 7Rewards member [Note: membership is free – see details below]. Excludes the employees, officers, directors, representatives, and agents of Coca-Cola Canada Bottling Limited, Coca-Cola Ltd., The Coca-Cola Company, 7-Eleven® Canada, Inc, the authorized bottlers or distributors of Coca-Cola® products, and each of their respective advertising and contest agencies, or any of the respective affiliates, related entities, successors or assigns or persons domiciled with any of the above. The Contest is subject to all applicable federal, provincial, and municipal laws and regulations and is void where prohibited by law. 

Sponsors and Administrator: 

Sponsors: (i) Coca-Cola Canada Bottling Limited, 335 King Street East, Toronto, ON, Canada M5A 1L1

Administrator: LPi Communications Group Inc., 245 Yorkland Blvd, Suite 305, Toronto, ON M2J 4W9

 

Agreement to Official Rules: By participating in the Contest, entrant fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsors and Administrator, which are final and binding in all matters related to the Contest. 

Contest Period: The Contest begins on June 24 2026, at 12:01 a.m. Pacific Time (“PT”) and ends on July 21, 2026, at 11:59 p.m. PT (the “Contest Period”). Administrator’s computer is the official time-keeping device for this Contest. 

HOW TO ENTER 

(a)  ENTRY WITH RETAIL PURCHASE:

Step 1: Receive a link to download the 7-Eleven mobile application for the 7Rewards customer loyalty program (the “App”) by texting “OPTIN” to the mobile number 711247 and then download the App and create a 7Rewards account;  or visit 7rewards.ca and create a 7Rewards account; or register at the customer facing display at a participating 7-Eleven store, if the entrant already has a 7-Eleven member ID barcode go to Step 2 and skip Step 1.  

Step 2: Once the entrant has completed Step 1, if they purchase and scan any two (2) 500 mL Coca-Cola® beverages with the 7-Eleven  App, Mobile checkout scan or a 7Now delivery order, they will automatically receive one (1) unique entry in the Contest.

NOTE: The App is not compatible for download via mobile devices operating on the Windows® mobile operating systems. Text messaging fees may apply depending on the entrant’s mobile device carrier and text messaging package.  Such fees are the responsibility of the entrant/account holder. Text messaging may not be available in all areas or with all mobile service providers.  Entrant must be the person in whose name the mobile device account for the mobile device used to enter the Contest via mobile device is registered (the “Mobile Account Holder”) or have the express permission of the Mobile Account Holder. Entries made via mobile device without the permission of the Mobile Account Holder may be disqualified, at the sole and absolute discretion of the Sponsors.

(b) NO PURCHASE ENTRY: 

To obtain entries without making a purchase, visit 7rewards.ca and complete the online entry form by following all online instructions including agreeing to be bound by these Official Rules. Limit one online (1) entry per week, per person/e-mail/mobile device account (you must complete in full a new online entry each Contest week to be valid).

NOTE:  Any internet access and usage charges imposed by online service providers will be the responsibility of the entrant.

Entrants may use only one (1) e-mail address or mobile account to enter. If it is discovered by the Sponsors (using any evidence or other information made available to or otherwise discovered by the Sponsors) that any person has attempted to use multiple names, identities, multiple accounts, or, and/or any automated, macro, script, robotic or other system(s) or program(s) to enter or otherwise participate in or disrupt this Contest in any way (as determined by Sponsors in their sole and absolute discretion); then they may be disqualified from the Contest in the sole and absolute discretion of the Sponsors.  For online entrants, any entry may be rejected if (in the sole and absolute discretion of the Sponsors) the entry form is not fully completed with all required information and submitted and received during the Contest Period.

Proof of transmission (screenshots or captures etc.) or attempted transmission of an entry or of an attempted entry of any communication, does not constitute proof of delivery or receipt.

The Sponsors reserve the right, in their sole and absolute discretion, to require proof of identity and/or eligibility (in a form acceptable to the Sponsors – including, without limitation, government issued photo identification): (i) for the purposes of verifying an individual’s eligibility to participate in this Contest; (ii) for the purposes of verifying the eligibility and/or legitimacy of an entry (or a purported entry) for the purposes of this Contest; and/or (iii) for any other reason the Sponsors deems necessary, in their sole and absolute discretion, for the purposes of administering this Contest in accordance with these Official Rules.  Failure to provide such proof to the complete satisfaction of the Sponsors within the timeline specified by the Sponsors may result in disqualification in the sole and absolute discretion of the Sponsors.

By entering this Contest, entrants agree to be bound by these Official Rules and the decisions of the Sponsors with regards to all aspects of this Contest, which are final and binding (without right of appeal).

All potential WINNERS are subject to verification by SponsorS OR administrator, whose decisions are final AND BINDING IN ALL MATTERS RELATED TO THE CONTEST. AN ENTRANT IS NOT A WINNER OF ANY PRIZE, EVEN IF ENTRANT RECEIVES AN EMAIL MESSAGE SAYING THEY HAVE WON, UNLESS AND UNTIL ENTRANT’S ELIGIBILITY, AND THE POTENTIAL WINNER HAS BEEN VERIFIED AND ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE BY COMPLETING THE CONTEST WAIVER. 

Contest Prize Selection and Verification of Potential Winners: Potential winners must comply with all terms and conditions of these Official Rules. Winning is contingent upon fulfilling all requirements. Each potential winner will be required to correctly answer a time-limited, mathematical skill-testing question without any assistance to be eligible to receive a prize. If any potential winner cannot be contacted or fails to answer the skill-testing question correctly, they may be disqualified and forfeit the applicable prize. If a potential winner forfeits a prize or is disqualified for any reason, the applicable prize will not be awarded. 

Grand Prize: There is one (1) Grand Prize (the “Grand Prize” or “Prize”) to be won throughout the entire contest period consisting of one (1) $1,000.00 cheque. The approximate retail value (“ARV”) of the Prize is $1,000.00 CAD. 

Secondary Prizes: There are two (2) Secondary Prizes available to be won in the Contest (each, a “Secondary Prize” and collectively, the “Secondary Prizes”), each consisting of one (1) $500.00 cheque. The approximate retail value (“ARV”) of the Prize is $500.00 CAD each. 

Tertiary Prizes: There are fifty (50) Tertiary Prizes available to be won in the Contest (each, a “TertiaryPrize” and collectively, the “TertiaryPrizes”), each consisting of one (1) Exclusive FIFA World Cup 26™Swag Bag including 1 water bottle, 1 sport bag and 1 cooler box. The approximate retail value (“ARV”) of the Prize is $107.03 CAD each Swag Bag. 

From time to time herein, the Grand Prize, Secondary Prizes and Tertiary Prizes may be individually referred to as a “Prize” and collectively the “Prizes”.

Prize Fulfilment and Draw Date:  Random prize draws to select the potential winners will begin on or before July 27, 2026, and will be conducted by the Administrator from among all eligible entries received. Odds of winning a Prize depend on the number of eligible entries submitted and received in accordance with these Official Rules during the Contest Period. 

Prize must be accepted as awarded and may not be transferred (except at the sole and absolute discretion of the Sponsors), exchanged, assigned or refunded. Prize may not be substituted for cash. The Sponsors reserve the right, in their sole and absolute discretion, to substitute a Prize with a prize or prizes of at least equal value (including, without limitation, at the sole and absolute discretion of the Sponsors, a cash award), in the event of the unavailability, for whatever reason. Each winner is responsible for all taxes and fees, if any, associated with prize receipt and/or use.

Publicity: By entering this Contest, you consent to the Sponsors’ use, should you become a winner, of your name, place of residence and photograph or other likeness, without further compensation or notice, for publicity, advertising or informational purposes in any media or format (including the Internet) in connection with this Contest, except where prohibited. 

General Conditions: In the event that the operation, security, or administration of the Contest is impaired in any way for any reason, including, but, not limited to, fraud, technical failures, regularly-scheduled maintenance, virus or other technical problem, the Sponsors may, in their sole discretion, either: (a) suspend the Contest to address the impairment, then resume the Contest in a manner that best conforms to the spirit of these Official Rules; or (b) cancel the Contest and award the prizes in a random drawing from among all eligible entries received up to the time of impairment. The Sponsors reserve the right in their sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Contest or to be acting in violation of the Official Rules of this or any other Contest. Sponsors at any time may cancel or suspend the Contest. Any attempt by any person to undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsors reserve the right to seek damages from any such person to the fullest extent permitted by law. The Sponsors’ failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

The Sponsors reserve the right to adjust any of the dates, timeframes and/or other contest mechanics stipulated in these Official Rules, to the extent necessary, for purposes of verifying compliance by any entrant or entry with these Official Rules, or as a result of any technical or other problems, or in light of any other circumstances which, in the opinion of the Sponsors, in their sole and absolute discretion, affect the proper administration of the Contest as contemplated in these Official Rules, or for any other reason. The Sponsors also reserve the right to cancel this Contest at any time.

In the event of any discrepancy or inconsistency between the terms and conditions of these Contest rules and disclosures or other statements contained in any Contest-related materials, the terms and conditions of these Official Rules shall prevail, govern and control to the fullest extent permitted by law.

Privacy: 7-Eleven Canada, Inc. (“7-Eleven“) is collecting personal data about the entrants for the purpose of administering this Contest and may share this information for the purpose of the administration of the Contest. No further informational or marketing communications will be received by entrants, unless the entrant has specifically opted-in to receive such communications or such communications are otherwise permitted by applicable law. 7-Eleven respects your right to privacy of your personal information. Please review 7-Eleven’s Privacy Policy at http://7-eleven.ca/privacy for details on the manner in which 7-Eleven collects, uses, discloses, and otherwise manages your personal information.

Unsubscribe: To opt out of future marketing messages from 7-Eleven, go to the Account settings inside the 7Rewards app and select notifications to “off”, or unsubscribe to any email communication by clicking on the unsubscribe link at the bottom of the email message, or email ask@7-11.com and send your email address with the word “Unsubscribe” in the subject line. 

Release and Limitations of Liability: Except where prohibited, by participating in the Contest, entrants agree to release and hold harmless Coca-Cola Canada Bottling Limited, Coca-Cola Ltd., The Coca-Cola Company, 7-Eleven® Canada, Inc, and each of their respective parents, subsidiaries, affiliates, Contest partners, prize partners, agents and agencies, and the officers, directors and employees of each of them (the “Released Parties”) from and against any claim or cause of action arising out of participation in the Contest or receipt or use of any prize, including, but not limited to: (a) unauthorized human intervention in the Contest; (b) technical errors related to computers, servers, providers, printers or telephone or network lines; (c) printing errors; (d) errors in the administration of the Contest; (e) late, lost, or undeliverable mail; or (f) injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Contest or receipt, use or misuse of any prize. Entrant further agrees that in any cause of action, the Released Parties’ liability will be limited to the cost of entering and participating in the Contest and in no event shall the Released Parties be liable for attorney’s fees. Entrant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages.  If for any reason an entrant’s entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another code of entry, if it is possible.  If the Contest has been discontinued for any reason, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any prize offered herein.  No more than the stated number of prizes will be awarded.  In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth herein to be available and/or claimed, Sponsors reserve the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.  

Disputes: Entrant agrees that: (i) any and all disputes, claims and causes of action arising out of or connected with this Contest, or any prizes awarded, shall be resolved individually, without resort to any form of class action, and exclusively by the Courts of British Columbia, Canada; (ii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Contest but in no event legal fees or disbursements; and (iii) under no circumstances will entrant be permitted to obtain awards for and entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of Province of Ontario, without giving effect to any choice of law or conflict of law rules (whether of the Province of Ontario or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the Province of Ontario.